Who We Are
We are a small agency that has an extensive network of global hospitality professionals to work with as needed, that’s the &Co. part of J.M.Friedman. This structure allows us to have access to the best people for each project’s needs while allowing us to keep costs down and passing these savings onto our clients.
When you work with J.M.Friedman&Co., Jason M. Friedman will always be the principal on your project.
Selected Projects
Shinta Mani Mustang
Shinta Mani Mustang – A Bensley Collection will be an all-inclusive experience, with the guests’ journey curated to provide the most remarkable 360-degree, luxury experience in the Himalayas; one of the most unique and preserved regions in the world. “Mustang” in Tibetan, translates to “Plain of Aspiration”. It is bordered by the Tibetan plateau with an elevation that rises from 1,372 to 8,167 meters above sea level.
29 Environmentally-friendly rooms are designed in local materials stone, slate, and wood based on traditional Tibetan homes, and adorned with locally-sourced, soft natural fabrics. Our well-appointed rooms come with indulgent ensuite bathrooms and huge floor-to-ceiling windows delivering panoramic views, and Nilgiri mountain as the backdrop to your stay. Rooms have an open-plan bedroom combined with a living area and a separate full bathroom.
March 1, 2023
29 Environmentally-friendly rooms are designed in local materials stone, slate, and wood based on traditional Tibetan homes, and adorned with locally-sourced, soft natural fabrics. Our well-appointed rooms come with indulgent ensuite bathrooms and huge floor-to-ceiling windows delivering panoramic views, and Nilgiri mountain as the backdrop to your stay. Rooms have an open-plan bedroom combined with a living area and a separate full bathroom.
March 1, 2023
We act as both the Owners Representative as well as for the Management Company HMD Asia as Director of Product and Development
Rosewood Luang Prabang
Luxury Resort Development & Management
2020 Conde Nast Traveler #1 Hotel in Asia, #10 Hotel Globally
2020 Conde Nast Traveler #1 Hotel in Asia, #10 Hotel Globally
Owners Representative for Concept, Development, Management
InterContinental Khao Yai National Park
Luxury Resort Development
45 Rooms and Suites, Restaurant & Bars, Wellness, Full Service Luxury Resort
Opening Sept 2022
45 Rooms and Suites, Restaurant & Bars, Wellness, Full Service Luxury Resort
Opening Sept 2022
Owners Representative for Concept, Development, Management
Four Seasons Tented Camp Golden Triangle
Luxury Tented Camp Development and Management
Opening and Operating General Manager
The Siam Hotel Bangkok
Luxury Hotel Development and Management
Opening and Operating General Manager
Bensley Collection Shinta Mani Wild
Luxury Camp Development & Management
15 Luxury Tents on an 800 Acre private nature sanctuary
15 Luxury Tents on an 800 Acre private nature sanctuary
Director of Product & Development
qualia Resort
Luxury Resort Development and Management
Opening & Operating General Manager
Mountain Lodges of Nepal
For over thirty years, our lodges have provided warmth, welcome and guidance on the trekkers’ journey. With a focus on simplicity and recovery, we seek to honor both the mountain and the traditions of Mountain Hospitality.
October 1, 2022
October 1, 2022
Owners Representative for the development and operations of the MLN brand
The Kudanil Explorer
Luxury Expedition Cruise Ship
Consultant for Development and Management
Phu Chaisai Mountain Resort
Boutique Nature Resort
32 suites & villas, bars restaurant, 800 acre natural estate
32 suites & villas, bars restaurant, 800 acre natural estate
Consultant/Owner for re-development and management
Bensley Collection Siem Reap
Luxury Resort Development & Management
Private pool villa resort
Private pool villa resort
Director of Product & Development
Shinta Mani Angkor
Luxury Resort Management
39 Suites, Restaurants & Bars, Spa
39 Suites, Restaurants & Bars, Spa
Director of Product & Development
The Widi Reserve
The Widi Reserve's boutique eco-resort collection is redefining luxury by living by showcasing the unparalleled splendor of living deep in the wilderness. Our gentle footprint on the land blends ancient traditional Indonesian architecture with cutting-edge, off-grid, open-source solutions for sustainable living. Led by PT. Leadership Islands Indonesia, a bold regenerative business, The Widi Reserve is being protected for generations to come.
The Widi Reserve - A revolutionary concept for luxury eco-resorts
Opening TBD
The Widi Reserve - A revolutionary concept for luxury eco-resorts
Opening TBD
Consultant for the Master Plan Development, Hotel and Hospitality Development, Pre-Opening and Operations
Bambu Indah
Luxury Eco Resort
Bambu Indah is a radically distinctive boutique hotel in Ubud, carefully curated by designers and long term residents of Bali, John and Cynthia Hardy. In 2005, eleven antique Javanese bridal homes were brought to Bali, restored, and decorated with the finest details. Since then, we have expanded the property to the riverside, where we are pioneering a sustainable future with innovative, bespoke and luxurious bamboo structures for a truly one a kind experience. Now, Bambu Indah is available to travelers from around the world seeking unique experiences while being comforted by the luxury of a natural environment and service of an intimate hotel.
Bambu Indah is a radically distinctive boutique hotel in Ubud, carefully curated by designers and long term residents of Bali, John and Cynthia Hardy. In 2005, eleven antique Javanese bridal homes were brought to Bali, restored, and decorated with the finest details. Since then, we have expanded the property to the riverside, where we are pioneering a sustainable future with innovative, bespoke and luxurious bamboo structures for a truly one a kind experience. Now, Bambu Indah is available to travelers from around the world seeking unique experiences while being comforted by the luxury of a natural environment and service of an intimate hotel.
Property Rehabilitation & Management
Aqua Blu, Aqua Expeditions
Luxury Expedition Cruise Ship
Development of all itineraries and product training
Development of all itineraries and product training
Consultant for Product Development
Shishi-Iwa House
Muti property luxury resort - where award wining architecture and interior design are the primary elements.
Design, Development and Operations
Congo Conservation Company
Luxury Safari Lodge Development and Operations
(CCC) based in the Republic of Congo (RoC) and owned by Mrs Sabine Plattner. CCC is the first high end, internationally promoted eco-tourism company to be incorporated in the RoC, which means that it is a pioneer in terms of creating a new, potentially viable industry in the country. CCC currently operates three luxury eco lodges in Odzala and the project is to develop an additional two new luxury lodges in Nouabale-Ndoki National Park in northern RoC.
Opening TBD
(CCC) based in the Republic of Congo (RoC) and owned by Mrs Sabine Plattner. CCC is the first high end, internationally promoted eco-tourism company to be incorporated in the RoC, which means that it is a pioneer in terms of creating a new, potentially viable industry in the country. CCC currently operates three luxury eco lodges in Odzala and the project is to develop an additional two new luxury lodges in Nouabale-Ndoki National Park in northern RoC.
Opening TBD
Consultant for the Concept, Development and Management
More Projects
- Active
- Inactive
| Project | Description | Scope |
|---|---|---|
| Amaala Saudi Arabia, The Red Sea |
Mixed Use Luxury Resort Mega Project AMAALA will curate transformative, personal journeys inspired by arts, wellness and the purity of the Red Sea. Opening TBD |
Consultant on Marine Tourism Development |
| Amburaya Samui Koh Samui, Thailand |
Luxury Resort Development 40 Villas, Restaurant & Bars, Full Service Luxury Resort Opening TBD |
Lead Consultant for Concept, Development, Management View |
| Dar al Tantora Al Ula, Saudi Arabia |
30 Room luxury ecoreort in the heart of the Al Ula Old Town archeological site. Based on the wildly successful Siwa project in Egypt.
2023 |
Consultant for Development and Operations |
| Dorado Beach -Ritz Carlton Reserve Puerto Rico |
Luxury Resort and Residential Development Working as part of the BENSLEY team for the Masterplanning of a 60 acre, mixed use site. TBD |
Consultant for Masterplanning of the Cerromar site View |
| El Secreto Resort Belize | Luxury Resort Management | General Consultant for redevelopment |
| Gal Oya Lodge Sri Lanka | Luxury Lodge | General Development Consultant |
| Jati Private Island Resort Bamboo Island, Cambodia |
Boutique Resort Development & Management 70 villas, Restaurants & Bars, Wellness Opening Q4 2021 |
Owners Representative for Concept, Development, Management |
| Khmer Tonics Spa and Wellness Cambodia and China | Spa Brand Development | Director of Product & Development View |
| Kingdom Of Bhutan Bhutan | Advisory board to HRH, The Government of Bhutan and The Tourism Council of Bhutan for Tourism Strategic Planning | Strategic planning for the masterplanning of tourism to Bhutan. |
| Mountain Lodges of Nepal Nepal |
Collection of 16 lodges across Nepal
Opening in 2021 |
To develop and launch the brand and set up all operations. |
| Sherpa Hospitality Nepal |
Hospitality Management Company Will mange 18 lodges, 2 hotels, a DMC, multiple F&B outlets and other hospitality operations across Nepal. Opening in 2021 |
Development of a new Hospitality Management Company |
| Shinta Mani Loong Bay China |
Luxury Resort Development 70 Pool Villas, Restaurant & Bars, Wellness, Full Service Luxury Resort Opening TBD |
Director of Product & Development |
| Shinta Mani Shack Siem Reap, Cambodia |
Luxury Resort Management 66 Rooms & Suites, Restaurants & Bar |
Director of Product & Development View |
| The Bodog Beach Society Jolly Harbour, Antigua & Barbuda |
Bar & Restaurant Complex 4 Bars, 2 Restaurants and a Beach Club Opening Oct 2021 |
Consultant for Concept, Development, Management |
| The Dorothea Koh Samui, Thailand |
Ultra Luxury Resort 30, BENSLEY designed private pool villas, 3 restaurants, spa and beach club. TBD |
Consultant for Design and Development of property and brand View |
| The Valley Church Project Antigua & Barbuda |
Luxury Resort and Residential Development 68 Villas, 5 Residences, Integrative Health and Spa Village, Beach Club, Retail, Restaurants and Bars Opening Oct 2024 |
Consultant for Concept, Development, Management View |
| Tiger Tops Nepal | Luxury Lodges | General Operations Consultant |
| Treeline Urban Resort Siem Reap, Cambodia |
Boutique Resort Development. 45 Rooms, Restaurants & Bars, Spa. |
Director of Product & Development (Pre-Opening) |
| TRIBE Hotel Phnom Penh, Cambodia |
A new Accor lifestyle brand of 260 rooms in the heart of Phnom Penh's historic Post Office Square precinct.
Opening January 2022 |
HMDAsia Director of Development and Product |
| World Wide China China | Luxury Safari Park and Resort Development | Consultant for Master planning |
Clients
Who I Am
A native New Yorker, Jason has spent the past 2 decades in the hospitality industry working across Asia with brands such as Four Seasons, Raffles and Amanresorts as well as independent properties such as The Siam and Qualia Australia. He and his hotels have received many accolades including Best General Manager Worldwide 2015 by Gallivanter’s Guide and Best Hotel Manager Worldwide 2013 by Andrew Harper - The Hideaway Report.
In 2016, with a wealth of experience and a creative mind, he formed the hospitality and tourism consulting firm J.M. Friedman&Co. Specializing in the conceptualization, development, opening and operations of experience driven, luxury resorts. The boutique nature of this firm allows Jason to be the principal on every project he works on.
A luxury traveler since childhood, Jason understands the luxury guest experience from the standpoint of a guest giving him a unique insight into guest needs which allows him to better develop experiences for those guests.
What We Do
We specialize in working with owners on the conceptualization, development, pre-opening, marketing, positioning and management of small luxury hotels resorts.
- Owners Representation
- Guest Experience Development
- Site Survey
- Strategic Planning
- Property Operations & Management
- Conceptual
- Guest Services Development
- Pre-Opening
- Positioning
- Hotel Babysitting
- Hotel Programming
- Hotel Design Assessment
- Technical Services
- Sales & Marketing
- Asset Management
- Hotel Rescue
Honors & Awards
- Kiwi Collection Luxury Hotel Awards 2021 - Best Adventure Getaway
- Kiwi Collection
- Bensley Collection - Shinta Mani WILD
- Best Ever Independent Hotel Worldwide
- The Gallivanter's Guide
- The Siam
- The 23 Most Iconic Hotels of the Last Century
- Architectural Digest
- The Siam, Bangkok
- Most Eco Friendly Hotels in Thailand
- The Hotel Journal
- Phu Chaisai
- Eight of The Worlds most Remote Luxury Hotels
- Virtuoso
- Bensley Collection - Shinta Mani Wild
- The Experientialist Awards - Most OutThere initiative in community, conservation and sustainability
- Out There Magazine
- Bensley Collection - Shinta Mani Wild
- Top Hotel Openings for S.E. Asia 2021
- Travel and Leisure Asia
- InterContinental Khao Yai National Park
- BILL BENSLEY UPCYCLES ABANDONED TRAIN CARS INTO LUXURY THAI HOTEL
- Globetrender
- InterContinental Khao Yai National Park
- SHINTA MANI WILD IS A VISIONARY ECO CAMP IN THE CAMBODIAN JUNGLE
- Globetrender
- Shinta Mani Wild
- Readers Choice Awards - #3 Hotel In Asia
- Condé Nast Travler
- Bensley Collection Shinta Mani WILD
- Readers Choice Awards - #1 Hotel in Asia
- Condé Nast Traveler
- Rosewood Luang Prabang
- Readers Choice Awards - Best Resorts in the World - No. 29
- Condé Nast Traveler
- Bensley Collection - Shinta Mani Wild
- 101 Best Hotels in The World - Walk On The Wild Side
- TATLER (UK) TRAVEL GUIDE
- Bensley Collection - Shinta Mani Wild
- 100 Greatest Experiences in The World
- HARPER’S BAZAAR ULTIMATE TRAVEL GUIDE (UK)
- Bensley Collection - Shinta Mani Wild
- Editor’s Choice Awards 2020 – Favourite Hotel of 2019
- Andrew Harper Hideaway Report
- Bensley Collection - Shinta Mani Wild
- Eco-Friendly Accommodation of the Year Award
- LUXURY TRAVEL GROUP ASIA & AUSTRALIA AWARDS
- Bensley Collection - Shinta Mani Wild
- Readers Choice Awards - Best Hotels in Asia #2
- Condè Nast Traveller
- Rosewood Luang Prabang
- Readers Choice Awards - Best Resorts in Asia #20
- Condè Nast Traveller
- Bensley Collection - Shinta Mani Wild
- Laos - Best Hotel Spa
- Wold Spa Awards
- Rosewood Luang Prabang
- Hotel Design of the Year
- Destination Deluxe Awards
- Bensley Collection - Shinta Mani Wild
- Conde Nast Traveler – No. 1, Best New Hotels in Asia and the Indian Ocean 2019 Hot List
- Conde Nast Traveler
- Rosewood Luang Prabang
- Conde Nast Traveler – No. 10, Best Hotel in the World Readers’ Choice Awards
- Conde Nast Traveler
- Rosewood Luang Prabang
- Conde Nast Traveler – Hot List 2019 (The Best New Hotels in the World: 2019 Hot List)
- Conde Nast Traveler
- Rosewood Luang Prabang
- AFAR – The Stay List 2019 (The Best New Hotels in the World: The Stay List 2019
- AFAR Magazine
- Rosewood Luang Prabang
- Travel + Leisure – It List 2019 (The Best New Hotels in the World: It List 2019)
- Travel + Leisure
- Rosewood Luang Prabang
- World Spa Awards - No. 1 Laos Best Hotel Spa 2019
- World Spa Awards
- Rosewood Luang Prabang
- Big Sleep Awards 2019: ‘Clean & Green’ winner
- NATIONAL GEOGRAPHIC TRAVELLER (UK)
- Bensley Collection - Shinta Mani Wild
- Eco-Spa of the Year – Khmer Tonics Spa
- DESTINATION DELUXE AWARDS (HK)
- Bensley Collection - Shinta Mani Wild
- Best Mother/Daughter Bucket List Trips
- Forbes Magazine
- Bensley Collection - Shinta Mani Wild
- Conde Nast Traveller Hot List
- CONDÉ NAST TRAVELLER (SPAIN)
- Bensley Collection - Shinta Mani Wild
- Best of the Best
- ROBB REPORT MAGAZINE (USA)
- Bensley Collection - Shinta Mani Wild
- Best New Hotels 2019 – Finalist
- SURFACE MAGAZINE (USA)
- Bensley Collection - Shinta Mani Wild
- Best New Hotels in Asia Pacific
- DESTINASIAN MAGAZINE (JAKARTA)
- Bensley Collection - Shinta Mani Wild
- Best New Hotels in the World
- WORLD TRAVEL MAGAZINE (SINGAPORE)
- Bensley Collection - Shinta Mani Wild
- World’s Best Hotels (Asia)
- Fodors
- Bensley Collection - Shinta Mani Wild
- Reggie Shiu Development of the Year Award
- HOTEL INVESTMENT CONFERENCE ASIA PACIFIC (HICAP)
- Bensley Collection - Shinta Mani Wild
- 100 Greatest Experiences in The World
- HARPER’S BAZAAR ULTIMATE TRAVEL GUIDE (UK)
- Bensley Collection - Shinta Mani Wild
- Conde Nast Traveller Hot List
- CONDÉ NAST TRAVELLER (UK)
- Bensley Collection - Shinta Mani Wild
- World’s Greatest Places 2019
- TIME MAGAZINE (USA)
- Bensley Collection - Shinta Mani Wild
- The Best New Hotels in the World 2018, T&C Hotel Awards
- Town and Country
- Rosewood Luang Prabang
- Conde Nast Traveler - Best New Hotels in the World Hot List 2018
- Conde Nast Traveler
- Rosewood Luang Prabang
- Conde Nast Traveler - The Gold List
- Conde Nast Traveler
- The Siam
- READER’S CHOICE AWARDS 2016 – Best Small Hotel Worldwide
- The Gallivanter’s Guide
- The Siam
- READER’S CHOICE AWARDS 2016 – Best General Manager Worldwide Winner (Jason M. Friedman)
- The Gallivanter’s Guide
- The Siam
- THE SPA AWARD 2015 – Most Outstanding City Spa
- Conde Nast Traveler (UK)
- The Siam
- READERS CHOICE AWARDS 2015 – Best General Manager Worldwide 2nd Place
- The Gallivanter’s Guide
- The Siam
- THE GOLD STANDARD 2014 – Best City Hotel Worldwide
- Conde Nast Traveler
- The Siam
- THE BEST LIST 2014 – Best Urban Retreat
- Vanity Fair
- The Siam
- READER’S CHOICE AWARDS 2014 – Best Small Hotel/Resort Worldwide
- The Gallivanter’s Guide
- The Siam
- READER’S CHOICE AWARDS 2014 – Best City Hotel in South East Asia 2nd Place
- The Gallivanter’s Guide
- The Siam
- READER’S CHOICE AWARDS 2014 – Best Hotel Spa Worldwide 2nd Place
- The Gallivanter’s Guide
- The Siam
- HOTEL MANAGER OF THE YEAR 2013 (Jason M. Friedman)
- Andrew Harper’s Hideaway Report
- The Siam
- TATLER TRAVEL AWARDS 2013 Slinky City Destination – Best City Hotel 2013
- Tatler Magazine (UK)
- The Siam
- THE IT LIST 2013 – The Coolest New Hotels of 2012
- Travel + Leisure
- The Siam
- THE BEST OF THE BEST 2013 – 1 of the 5 Best Hotels in the World
- The Robb Report
- The Siam
- HOT LIST 2013 The Best New Hotels in the World
- Conde Nast Traveler
- The Siam
- HOT LIST 2013 The Best New Spas in the World – The Opium Spa
- Conde Nast Traveler
- The Siam
- WORLD LUXURY SPA AWARDS – Best Luxury Resort Spa in Thailand 2013
- World Luxury Spa Awards
- The Siam
- GRAND AWARD 2013
- Andrew Harper’s Hideaway Report
- The Siam
- BEST SUITES OF BANGKOK 2013
- Elite Traveler
- The Siam
- GALLIVANTER AWARDS FOR EXCELLENCE – Best City Hotel Worldwide
- The Gallivanter’s Guide
- The Siam
- GALLIVANTER AWARDS FOR EXCELLENCE – Hotel of the Year
- The Gallivanter’s Guide
- The Siam
- HOT LIST 2012
- Conde Nast Traveler (Spain)
- The Siam
- BEST NEW HOTELS 2012
- Elle UK
- The Siam
- TOP HOTEL SUITES OF THE WORLD 2012
- Elite Traveler
- The Siam
- HOT NEW HOTELS 2012
- The Luxury Travel Bible
- The Siam
- THE HOT 100 2012
- Gourmet Traveller Australia
- The Siam
- VIRTUOSO BEST OF THE BEST – Most Innovative Guest Experience
- Virtuoso
- The Siam
- Best Resort in the World
- Condé Nast Traveler Readers' Choice Awards
- qualia, Australia
- Lewis & Clark Chronicle feature on Jason M. Friedman
- Lewis & Clark College
- media
- Gold List
- Condé Nast Traveller (UK)
- qualia, Australia
- #4 Best Leisure Resort Worldwide 2009
- 2009 Gallivanters Guide
- Qualia
- Best Resort Accommodation
- Australian Gourmet Traveller Awards
- qualia, Australia
- Best Luxury Accommodation
- Tourism Whitsunday Awards
- qualia, Australia
- Hotel of the Year,
- HM Magazine Awards
- qualia, Australia
- Resort of the Year
- HM Magazine Awards
- qualia, Australia
- Leaders in Luxury
- Elite Traveler
- The Siam
- Condé Nast Traveler Best Hotel in The World
- Condé Nast Traveler Magazine
- The Four Seasons Tented Camp Golden Triangle
- Condé Nast Traveler Best Food in Asia
- Conde Nast Traveler USA Gold List 2008
- The Four Seasons Tented Camp Golden Triangle
- Conde Nast Traveler Best Room in Asia 2008
- Conde Nast Traveler USA Gold List 2008
- The Four Seasons Tented Camp Golden Triangle
- Condé Nast Traveler Best Service in Asia 2008
- Condé Nast Traveler USA Gold List 2008
- The Four Seasons Tented Camp Golden Triangle
- Hot List
- Conde Nast Traveler (UK)
- qualia, Australia
- Hot List
- Conde Nast Traveler
- qualia, Australia
- The IT List
- Travel + Leisure USA
- qualia, Australia
- Best New Accommodation
- Australian Gourmet Traveller Awards
- qualia, Australia
- Best New Tourism Development
- Tourism Whitsunday Awards
- qualia, Australia
- Best Resort
- HM Magazine Awards
- qualia, Australia
- Virtuoso Most Innovative New Hotel
- Virtuoso Best of the Best Awards 2007
- The Four Seasons Tented Camp Golden Triangle
- Travel & Leisure IT List 2006
- Travel and Leisure April 2006
- The Four Seasons Tented Camp Golden Triangle
- Condé Nast Traveler Hot List 2006
- Condé Nast Traveler April 2006
- The Four Seasons Tented Camp Golden Triangle
- Gallivanters Guide Editors Choice Award 2006
- Gallivanters Guide April 2006
- The Four Seasons Tented Camp Golden Triangle
Contact
If you'd like to contact J.M.Friedman&Co. regarding future projects, please use the form below and we will reply as soon as we can.