J.M.Friedman&Co is a highly regarded consulting and advisory firm, specializing in the development and operation of luxury resorts, tented camps and expedition ships in Southeast Asia. Established in February 2016, the company was born out of the growing demand for tailored hospitality solutions in the region.
Founder Jason M. Friedman has a wealth of experience in the hospitality industry, having worked with leading names like Bill Bensley, Amanresorts and Four Seasons. He recognized the need for a flexible and innovative consulting firm that could bring together the best and brightest minds in the industry, tailored to the needs of each project.
Since its inception, J.M. Friedman & Co has established a reputation as a successful consultant, advisor and owner’s representative. The company has worked on projects for leading names in the industry including Rosewood, Shinta Mani, InterContinental, Al Ula, Kudanil Explorer and Aqua Expeditions,
What sets J.M.Friedman&Co apart from its competitors is its ability to access a diverse array of industry experts on a project by project basis. This allows the company to offer tailored hospitality solutions that meet the specific needs of each client. The company’s network of experts is what enables it to deliver innovative and effective solutions that drive success for its clients.
When you work with J.M.Friedman&Co., Jason will always be the principal on your project.
"On 1 August 2023, the 29-room, all-inclusive Shinta Mani Mustang opens. A Bensley Collection luxury lodge owned by local company Sherpa Hospitality, it has been masterminded by modern Hemingway Jason Friedman, a Manhattan intellectual forever immersed in Asia (he opened the Four Seasons Tented Camp Golden Triangle in northern Thailand, he’s essential to luxury yacht cruising in Indonesia, and so much else). Here, Friedman is working once again with long-time professional buddy Bill Bensley, zany influencer, artist, and designer."
- Mary Gostelow, The Robb Report
Project | Description | Scope |
---|---|---|
Amaala Saudi Arabia, The Red Sea |
Mixed Use Luxury Resort Mega Project AMAALA will curate transformative, personal journeys inspired by arts, wellness and the purity of the Red Sea. Opening TBD |
Consultant on Marine Tourism Development |
Amburaya Samui Koh Samui, Thailand |
Luxury Resort Development 40 Villas, Restaurant & Bars, Full Service Luxury Resort Opening TBD |
Lead Consultant for Concept, Development, Management View |
Dar al Tantora Al Ula, Saudi Arabia |
30 Room luxury ecoreort in the heart of the Al Ula Old Town archeological site. Based on the wildly successful Siwa project in Egypt.
2023 |
Consultant for Development and Operations |
Dorado Beach -Ritz Carlton Reserve Puerto Rico |
Luxury Resort and Residential Development Working as part of the BENSLEY team for the Masterplanning of a 60 acre, mixed use site. TBD |
Consultant for Masterplanning of the Cerromar site View |
El Secreto Resort Belize | Luxury Resort Management | General Consultant for redevelopment |
Gal Oya Lodge Sri Lanka | Luxury Lodge | General Development Consultant |
Jati Private Island Resort Bamboo Island, Cambodia |
Boutique Resort Development & Management 70 villas, Restaurants & Bars, Wellness Opening Q4 2021 |
Owners Representative for Concept, Development, Management |
Khmer Tonics Spa and Wellness Cambodia and China | Spa Brand Development | Director of Product & Development View |
Kingdom Of Bhutan Bhutan | Advisory board to HRH, The Government of Bhutan and The Tourism Council of Bhutan for Tourism Strategic Planning | Strategic planning for the masterplanning of tourism to Bhutan. |
Mountain Lodges of Nepal Nepal |
Collection of 16 lodges across Nepal
Opening in 2021 |
To develop and launch the brand and set up all operations. |
Sherpa Hospitality Nepal |
Hospitality Management Company Will mange 18 lodges, 2 hotels, a DMC, multiple F&B outlets and other hospitality operations across Nepal. Opening in 2021 |
Development of a new Hospitality Management Company |
Shinta Mani Loong Bay China |
Luxury Resort Development 70 Pool Villas, Restaurant & Bars, Wellness, Full Service Luxury Resort Opening TBD |
Director of Product & Development |
Shinta Mani Shack Siem Reap, Cambodia |
Luxury Resort Management 66 Rooms & Suites, Restaurants & Bar |
Director of Product & Development View |
The Bodog Beach Society Jolly Harbour, Antigua & Barbuda |
Bar & Restaurant Complex 4 Bars, 2 Restaurants and a Beach Club Opening Oct 2021 |
Consultant for Concept, Development, Management |
The Dorothea Koh Samui, Thailand |
Ultra Luxury Resort 30, BENSLEY designed private pool villas, 3 restaurants, spa and beach club. TBD |
Consultant for Design and Development of property and brand View |
The Valley Church Project Antigua & Barbuda |
Luxury Resort and Residential Development 68 Villas, 5 Residences, Integrative Health and Spa Village, Beach Club, Retail, Restaurants and Bars Opening Oct 2024 |
Consultant for Concept, Development, Management View |
Tiger Tops Nepal | Luxury Lodges | General Operations Consultant |
Treeline Urban Resort Siem Reap, Cambodia |
Boutique Resort Development. 45 Rooms, Restaurants & Bars, Spa. |
Director of Product & Development (Pre-Opening) |
TRIBE Hotel Phnom Penh, Cambodia |
A new Accor lifestyle brand of 260 rooms in the heart of Phnom Penh's historic Post Office Square precinct.
Opening January 2022 |
HMDAsia Director of Development and Product |
World Wide China China | Luxury Safari Park and Resort Development | Consultant for Master planning |
Jason M Friedman is a seasoned hospitality professional with over 30 years of experience in the industry, primarily in Asia. A native New Yorker, Jason has a diverse background and extensive network of travel industry professionals that has contributed to his success in leading the development, opening and operating of some of the world's finest hotels and resorts. He has worked with renowned brands such as Four Seasons, Raffles, Amanresorts, Rosewood, InterContinental, as well as independent properties like The Siam and Qualia Australia.
Jason holds a Master of Management in Hospitality from Cornell University and a Bachelor of Science Degree from Lewis and Clark College, which has equipped him with the knowledge and skills to develop and manage luxury properties in remote locations. He has a proven track record of success in his field and has received numerous accolades for his work, including the titles of Best General Manager Worldwide 2015 by Gallivanter’s Guide and Best Hotel Manager Worldwide 2013 by Andrew Harper - The Hideaway Report.
Currently, Jason is the Managing Director of J.M.Friedman & Co., a successful hospitality consulting firm that specializes in the development and management of small luxury hotels. With his expertise in all aspects of hotel operations, including Spas, Wellness, Food and Beverage, and Guest Experience, he is able to develop unique and memorable experiences for guests.
As a luxury traveler himself, Jason has a unique understanding of the luxury guest experience, which allows him to better develop experiences that meet the needs of his guests. He is also a certified PADI SCUBA instructor with 27 years of diving experience and a love for outdoor sports, sailing, boating, hiking, fitness, travel, restaurants and cooking..
Jason is a highly qualified and experienced hospitality professional with a passion for developing unique and luxurious experiences for guests. With his diverse background, extensive network and love for travel, he is well-equipped to lead the development and management of small luxury hotels and resorts.
We specialize in working with owners on the conceptualization, development, pre-opening, marketing, positioning and management of small luxury hotels resorts.
If you'd like to contact J.M.Friedman&Co. regarding future projects, please use the form below and we will reply as soon as we can.