J.M.Friedman&Co is a respected consulting and advisory firm, established in 2016, with a focus on the development and operation of luxury resorts, tented camps, and expedition ships in S.E. Asia. The firm was founded to meet the increasing need for specialized hospitality services in the region.
Founder, Jason M. Friedman, comes with a rich experience in the hospitality industry, having worked with prominent brands such as Rosewood, Aman Resorts, and Four Seasons. His vision was to create a flexible and forward-thinking consulting firm that could leverage the expertise of industry professionals, customizing their inputs to fit the requirements of individual projects.
Since its inception, J.M.Friedman & Co has built a solid reputation as a reliable consultant, advisor, and owner’s representative, working with top-tier clients such as Rosewood, Shinta Mani, InterContinental, BENSLEY, Al Ula, Kudanil Explorer, and Aqua Expeditions.
What differentiates J.M.Friedman&Co from competition is our ability to assemble a diverse team of industry experts for each project, enabling us to offer solutions that are specifically tailored to each client's needs. This network of specialists is what allows us to deliver pragmatic, economical and effective strategies that contribute to our clients' success.
With J.M.Friedman&Co, you will always have Jason himself at the helm of your project, ensuring expert guidance and dedicated attention.
"On 1 August 2023, the 29-room, all-inclusive Shinta Mani Mustang opens. A Bensley Collection luxury lodge owned by local company Sherpa Hospitality, it has been masterminded by modern Hemingway Jason Friedman, a Manhattan intellectual forever immersed in Asia (he opened the Four Seasons Tented Camp Golden Triangle in northern Thailand, he’s essential to luxury yacht cruising in Indonesia, and so much else). Here, Friedman is working once again with long-time professional buddy Bill Bensley, zany influencer, artist, and designer."
- Mary Gostelow, The Robb Report
|Amaala Saudi Arabia, The Red Sea||
Mixed Use Luxury Resort Mega Project
AMAALA will curate transformative, personal journeys inspired by arts, wellness and the purity of the Red Sea.
|Consultant on Marine Tourism Development|
|Amburaya Samui Koh Samui, Thailand||
Luxury Resort Development
40 Villas, Restaurant & Bars, Full Service Luxury Resort
|Lead Consultant for Concept, Development, Management View|
|Dar al Tantora Al Ula, Saudi Arabia||
30 Room luxury ecoreort in the heart of the Al Ula Old Town archeological site. Based on the wildly successful Siwa project in Egypt.
|Consultant for Development and Operations|
|Dorado Beach -Ritz Carlton Reserve Puerto Rico||
Luxury Resort and Residential Development
Working as part of the BENSLEY team for the Masterplanning of a 60 acre, mixed use site.
|Consultant for Masterplanning of the Cerromar site View|
|El Secreto Resort Belize||Luxury Resort Management||General Consultant for redevelopment|
|Gal Oya Lodge Sri Lanka||Luxury Lodge||General Development Consultant|
|Jati Private Island Resort Bamboo Island, Cambodia||
Boutique Resort Development & Management
70 villas, Restaurants & Bars, Wellness
Opening Q4 2021
|Owners Representative for Concept, Development, Management|
|Khmer Tonics Spa and Wellness Cambodia and China||Spa Brand Development||Director of Product & Development View|
|Kingdom Of Bhutan Bhutan||Advisory board to HRH, The Government of Bhutan and The Tourism Council of Bhutan for Tourism Strategic Planning||Strategic planning for the masterplanning of tourism to Bhutan.|
|Mountain Lodges of Nepal Nepal||
Collection of 16 lodges across Nepal
Opening in 2021
|To develop and launch the brand and set up all operations.|
|Sherpa Hospitality Group Nepal||Hospitality Management Company||Founder, Developer, Advisor View|
|Shinta Mani Loong Bay China||
Luxury Resort Development
70 Pool Villas, Restaurant & Bars, Wellness, Full Service Luxury Resort
|Director of Product & Development|
|Shinta Mani Shack Siem Reap, Cambodia||
Luxury Resort Management
66 Rooms & Suites, Restaurants & Bar
|Director of Product & Development View|
|The Bodog Beach Society Jolly Harbour, Antigua & Barbuda||
Bar & Restaurant Complex
4 Bars, 2 Restaurants and a Beach Club
Opening Oct 2021
|Consultant for Concept, Development, Management|
|The Dorothea Koh Samui, Thailand||
Ultra Luxury Resort
30, BENSLEY designed private pool villas, 3 restaurants, spa and beach club.
|Consultant for Design and Development of property and brand View|
|The Valley Church Project Antigua & Barbuda||
Luxury Resort and Residential Development
68 Villas, 5 Residences, Integrative Health and Spa Village, Beach Club, Retail, Restaurants and Bars
Opening Oct 2024
|Consultant for Concept, Development, Management View|
|Tiger Tops Nepal||Luxury Lodges||General Operations Consultant|
|Treeline Urban Resort Siem Reap, Cambodia||
Boutique Resort Development.
45 Rooms, Restaurants & Bars, Spa.
|Director of Product & Development (Pre-Opening)|
|TRIBE Hotel Phnom Penh, Cambodia||
A new Accor lifestyle brand of 260 rooms in the heart of Phnom Penh's historic Post Office Square precinct.
Opening January 2022
|HMDAsia Director of Development and Product|
|World Wide China China||Luxury Safari Park and Resort Development||Consultant for Master planning|
Jason M. Friedman, a native New Yorker with over three decades of experience in the hospitality industry, is the managing Director of J.M.Friedman & Co., a leading hospitality consulting firm specializing in the development and management of small luxury hotels. Having worked across Asia with esteemed brands such as Four Seasons, Raffles, Amanresorts, Rosewood, InterContinental, and independent properties like The Siam and Qualia Australia, Jason offers a wealth of knowledge and expertise in the field.
J.M.Friedman & Co. was born out of a demand for consulting and advisory services for the development and operation of small luxury resorts and tented camps in S.E. Asia. The company's inception was prompted by designer Bill Bensley, who, in November 2015, approached Jason with the idea of setting up a consulting company. Bensley sought Jason's support for various projects, building on their established working relationship of almost two decades, during which they successfully opened The Four Seasons Tented Camp and The Siam Bangkok.
Three months later, J.M.Friedman & Co. was established and quickly secured contracts to build and advise on hotels for notable brands such as Rosewood, Shinta Mani, Phu Chaisai, Kudanil Explorer, Aqua Expeditions, and El Secreto Belize. Over the years, J.M.Friedman & Co. has proven its worth as a successful consultant and representative for the development and ongoing operations of small luxury hotels, tented camps, and ships.
As a graduate of Cornell University with a Masters of Management in Hospitality and a Bachelor of Science Degree from Lewis and Clark College, Jason possesses unique qualifications for developing and managing luxury properties in remote places. His extensive network of travel industry professionals and his diverse background enable him to successfully position, promote, and market his hotels quickly and effectively.
Jason's many interests, including outdoor sports, sailing, hiking, fitness, restaurants and cooking, coupled with his own luxury travel experiences since childhood, give him unique insight into guest needs, allowing him to better develop experiences for those guests. His work has garnered many accolades, including Best General Manager Worldwide 2015 by Gallivanter’s Guide and Best Hotel Manager Worldwide 2013 by Andrew Harper - The Hideaway Report.
J.M.Friedman & Co., domiciled in Hong Kong, thrives on its ability to access the best and brightest minds in the industry on a project-by-project basis, ensuring the delivery of tailored hospitality solutions for its diverse clients.
We specialize in working with owners on the conceptualization, development, pre-opening, marketing, positioning and management of small luxury hotels resorts.
If you'd like to contact J.M.Friedman&Co. regarding future projects, please use the form below and we will reply as soon as we can.